INDUSTRY:
BRANDING
YEAR:
2025
EXPERIENCE:
ILLUSTRATION
JOLLY PIRATES
about.
Jolly Pirates is a playful and vibrant fruit juice drink designed to delight kids with its fun pirate-themed adventure. Inspired by the legendary Jolly Roger, the brand bursts with bright colors, energetic illustrations, and the irresistible taste of fresh fruit flavors. Each pouch features a cheerful pirate hoisting the flag of their favorite fruit. On the back, kids will discover a treasure map and a special message from Jolly Roger himself, revealing that the real treasure isn’t gold but the fruity goodness inside. As well as what it truly means to be not just a happy pirate… but a jolly pirate!
packaging.
Products promoted to children benefit greatly from having friendly, engaging shapes that spark imagination and invite interaction. A playful form can make the product feel more approachable and fun. When paired with packaging that complements the shape and reinforces the imagery—through vibrant colors, characters, or scenes—it creates a cohesive, visually appealing experience. This thoughtful design approach strengthens emotional appeal and helps the product stand out on shelves and in memory.
visuals/ illustrations.
Visual storytelling plays a crucial role in quickly conveying a brand or product’s tone, story, and appeal. For products aimed at children, using colorful, playful elements helps create an emotional connection and captures their attention instantly. These visuals spark curiosity and joy, making the brand more memorable. When done well, it encourages kids to engage with the product and builds a lasting, positive impression that resonates over time.
tagline.
Don't just be a Happy Pirate…
Be a Jolly Pirate!
Jolly Pirates
